Strategic business plan of jollibee

Jollibee depends on high customer traffic and tight operations mangement. Not long after, Caktiong and Lumba went on an observation tour in the United States, attended food service and equipment conventions.

It has a plain patty which is part of its standard global menu. Serving The Employees At Jollibee, employees received extensive training so that they could learn the corporate values of integrity and humility. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive-throughs.

Even the burgers are cooked exactly as Filipinos want them done— sweeter and with more seasonings, often likened to what a Filipino mother would cook at home.

Marketing Strategy of Jollibee

Ensuring high traffic needs an emphasis on store location and positioning Jollibee in the minds of the consumer as a place that they would enjoy eating fast food. This entails proper branding and positioning of the service offered.

Advertisements Last edited by bhautik. Serving The Customers At Jollibee, customer service was given a lot of importance.

While the Pasig commissary catered to the Luzon area, the Mandaue commissary looked after the needs of the Visayas-Mindanao area. Lumba formulated a long-term marketing strategy: Lumba created the product names "Yumburger" and "ChickenJoy".

Caktiong placed Lumba in charge of franchise development Marketing: The company gave special attention to the selection of franchising partners. Brands in local market are strong contenders and are not to be underestimated. This strategy met with great success. Local managed brands like Jollibee in the Phillipines, often have the advantage of intimate knowledge of consumer tastes and consumer preference through local pride.

Jollibee accomplished this by local adaptation of the menu and by positioning the food chain as a family restaurant.

Jollibee: Fast-Food, the Filipino Way

Lumba shifted the business focus from ice cream to burgers,[3] after his studies showed that a much larger market was waiting to be served.

The product offered by Jollibee appeals to the Filipinos taste for spicy burgers.Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined.

Fresin Fries fast food restaurant business plan strategy and implementation summary. Fresin Fries is a trendy new venture in downtown Singapore. They will sell fresh Belgian Fries, playing up the/5().

May 18,  · Marketing Strategy of Jollibee Discuss Marketing Strategy of Jollibee within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Jollibee Foods Corporation (PSE: JFC) is the parent company of Jollibee a fast-food restaurant chain based in the Philippines.

(Morales, ) Analysis of the factors that have to be considered when formulating strategic plans Jollibee Food Corporation: From ’s Goal: to beat and compete with McDonald’s fast food chain A strategy determines the direction in which an organization needs to move to fulfill its mission.

What Are The Strategic Plan Of Jollibee.

A Strategic Plan is a plan within an organisation consisting of the organisation’s key goals and objectives. These goals and objectives are aimed to be achieved by a particular point in time, usually in a 3 to 5 year time period. Jollibee has a mission and vision that lays out destinations, which guides its strategy, and strategy leads to action.

Through this, Jollibee uses strategic direction to achieve its goals in becoming one of the most successful fast food restaurants in the world.

Strategic business plan of jollibee
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