Internally focused business plans target intermediate goals required to reach the external goals. It is common for businesses, especially start-ups, to have three or four formats for the same business plan.
Typical structure for a business plan for a start up venture  cover page and table of contents. This allows success of the plan to be measured using non-financial measures. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
Unsourced material may be challenged and removed. An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.
Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks.
Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. The content and format of the business plan is determined by the goals and audience.
Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. With for-profit entities, external stakeholders include investors and customers.
Audience[ edit ] Business plans may be internally or externally focused. Please help improve this article by adding citations to reliable sources.
The elevator pitch should be between 30 and 60 seconds. This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners.
If a new product is being proposed and time permits, a demonstration of the product may be included. They typically have detailed information about the organization or team attempting to reach the goals.
Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others. It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator.
An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them.
It may also contain background information about the organization or team attempting to reach those goals. Written business plans are often required to obtain a bank loan or other financing.
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